Lauren Farrell is the Founder and CEO of Jooicy Tits Vodka. What started as a joke after her first shot of Fireball at Lehigh University quickly gained positive reactions that years later became a business. The shock value of the name and playful edginess within the branding are beloved by men and women alike. Jooicy Tits Vodka is made in Florida with distribution in Florida, New Jersey and the ability to ship direct to consumers in 47 states. The brand also donates a portion of their profits to breast cancer charities doing amazing things.

Farrell studied Design and Entrepreneurship in college, launching her first business, a line of game day handbags, Lauren Farrell NY, in 2015.

Farrell is a lover of all things entrepreneurship and brand building. In her free time she loves golf, cooking, relaxing at the beach with a good book and enjoying quality time with her two dogs, Callaway and Tucker.